Tired of awareness campaigns? We get it. With every month, every week — and sometimes every day — set aside to raise awareness for something, many people stop paying attention. They feel overwhelmed by the volume of causes they’re asked to care about.

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If you see more people than usual wearing orange today, there’s a good reason. It’s Go Orange Day, part of National Work Zone Awareness Week. Today, the highway construction industry invites everyone to wear orange to show their support of work zone safety.

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National Work Zone Awareness Week begins today, but we’ll wait until tomorrow to kick off this national awareness campaign. We’ve set today aside to focus on safety training for our industry’s workforce.

To people who don’t know much about National Work Zone Awareness Week, waiting until Day 2 to kick off an awareness campaign might seem a little strange. When you think about it, though, reserving Day 1 to focus on safety training is the perfect place to start.

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As infrastructure professionals, we work hard every day to make highway work zones safer. But there is some work we can’t do.

We can’t slide into the passenger seat next to drivers, as they approach a work zone, and remind them their speed or inattention could be deadly. We can’t explain, to every driver who’s running late for an appointment, that the lives of our crew members matter more than their schedule.

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Bike lanes, pedestrian crosswalks, and roundabouts merged into the fast lane in 2021 when the federal government passed a large infrastructure bill. The bill earmarked money for these types of projects which make roads safer for pedestrians and cyclists as well as for drivers.

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Black History Month gives us a chance to highlight the contributions of African-Americans within the transportation industry. But any month would be a good time to learn about Garrett Morgan, a prolific inventor whose achievements include one we see everyday.

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A new year invites us to look forward, to consider how the world might be different in the future, and to change our lives for the better.

We do the same thing in the transportation infrastructure industry — except we’re always looking forward. We have to be. Decisions we’re making now shape how traffic flows in the future.

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If you’re surfing the channels this month, there’s a good chance you’ll come across “It’s a Wonderful Life.” Near the end of this classic holiday film, the main character, George Bailey, sees how his town would look if he’d never been born.

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For decades, automation has been on the rise in the American workplace as manufacturers outsource tasks to robots. Some people see this automation as a negative force. After all, they reason, if robots replace too many humans, people will have a harder time finding work.

There’s no doubt automation is changing the workforce, but the changes aren’t all bad. For example, when robots perform routine tasks, employers can invest more human expertise in not-so-routine tasks — in jobs that only humans can do.

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October is Careers in Construction Month, a time to celebrate everything our profession has to offer as a career path for current and future construction workers.

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