Tired of awareness campaigns? We get it. With every month, every week — and sometimes every day — set aside to raise awareness for something, many people stop paying attention. They feel overwhelmed by the volume of causes they’re asked to care about.
With this in mind, you may be wondering why we’re participating in National Work Zone Awareness Week and why, as part of this annual awareness campaign, we’re asking people to share the message of work zone safety on social media today.
The reason is simple: Telling more people about work zone safety can prevent needless death. When more motorists understand that driving safely and sensibly in work zones makes work zones safer, they’re more likely to obey speed laws and stay off their phones in work zones.
The beauty of Work Zone Awareness Week is that we aren’t asking for donations or volunteer hours. We aren’t asking anyone to write their Congressperson or to send letters to the editor. We’re only asking drivers to do what’s best for them: To pay attention when driving through work zones.
When drivers slow down and pay attention, they do their part to keep our crew members, other motorists, and themselves safe. They do their part to keep road projects on schedule and under budget. They do their part to allow construction workers to get home from work safely today.
For an awareness campaign to work, it needs to be embraced by as many people as possible. The more people who join in, the louder and more clear our message of safety can be.
That’s why today, as this year’s National Work Zone Safety Week nears its conclusion, we’d like to invite everyone who cares about work zone safety to spread the word on social media. You can share the link to this blog post if that’s helpful. Or you can write a sentence or two of your own.
Or, you can copy and paste this sentence onto your profile: “When you’re driving and there’s a work zone ahead, be sure you obey the speed limit and pay close attention. Doing this can keep people who work on the roads safe. #NWZAW #WorkZoneSafety”.
We appreciate everyone who helps us spread the word about work zone safety this week!